On the T at BRIL Innovation.

Via Foreside, the former neighbors at hashtag#MELT on the top floor of hashtag#gebouwTQ, Cecile Smeets and Boudie Hoogedeure this time go on (the) T to get better acquainted with Erwin Jansen and Magda Filon from BRIL innovatie. And that was… DIFFERENT.

We immediately came across a ping-pong table, rubber ducks and a heap of inspiration. That promised something.

What does your organization do?

You'd better ask: what is our mission?! To make everyone working in the Netherlands a LOT-fellow of the innovation movement. And yes, that's where those rubber ducks come into the picture. Our bright-pink mascot is called LOT. She works – just like you – in an organization. Only she's just a little bit more headstrong. More colourful. Always on a discovery journey to new paths, ideas and surprising questions. Because: you don't innovate in your little duck(t) alonebaby chick.

How do we do that?

Different. With more results. So that innovating becomes a habit. Whether it’s workshops, trainings or sessions, they hand you that different pair of GLASSES (yes that’s where our name comes from).

Everything for the right innovation mindset, innovation skills or innovation culture.

Look differently. Think differently. Do differently.

And do you know what's the fun part?

hashtag#StrijpT is not for nothing our ultimate innovation hangout with the necessary triggers (ping-pong table, rubber ducks…) to stay innovative ourselves. A cool office, an awesome roof terrace (where we often work in the sunshine) and not to forget the mysterious basement!

That basement is for us the very place for our Serious Innovation Game…a kind of escape room x who is the mole experience. Perfect as teambuilding and as an accessible introduction to innovation.

What is your role?

Magda and Erwin look at us, smiling. Well, together with Toni Sfirtsis and Lieke Van Otten we move mountains, which often leaves us amazed. Innovation powerhouses, a trainer, inspirer, change expert, coach…every role needed for the innovation movement.

Together we ensure that our customers say: “Wow, that is different.”

That smile, the action, the movement, real results — that is the effect we want to leave with our clients and their customers.

And at whose place may we have tea next time, and why?

As far as we're concernedgreen apple eLstar Dynamics. They were briefly our neighbors at MELT, but have lingered in our minds for a long time. They are working on innovation under a name that first makes you think of apples — just as people here first think of an optician. But don't be mistaken: there's much more behind it.

We are curious about their ideas, their drive and how they see things differently.