Op (de) T bij Brainport voor Elkaar At (the) T at Brainport for Each Other

..... Jacline de Kort from Brainport for Each Other.

What does your organization do?

"Brainport Development recently initiated Brainport voor Elkaar; an association of employers from the business sector, social field, education, and government. The members aim to contribute to the overall well-being of the region by working on solutions for societal challenges in the Brainport region. We can only sustain an economically successful region if we are also strong socially," said Jacline.

"The association was established earlier this year by bringing together various existing initiatives from the Municipality of Eindhoven, Municipality of Helmond, Brainport Development, Impact 040, and Together for Eindhoven, into one point of contact for corporate social responsibility (CSR)."

What is your role?

"As a marketer, I started working at Brainport Development almost five years ago and I am currently working as Manager of the Brainport for Each Other Program Office. I lead a passionate team of seven people on a daily basis to strengthen the overall well-being of the Brainport region and make a difference. Importantly, we do not limit ourselves to the very large well-known companies in our region. For example, Wendy van den Akker, our charity broker, maintains close contact with SMEs."

"Being located in the office of Brainport Development at Strijp-T makes it very easy to establish connections. Our inspiring and easily accessible workplace, situated among the business community, ensures that people are happy to come to us. And thanks to our ambassadors Paul van Nunen and Mayor Jeroen Dijsselbloem, a literal connection is automatically created between the economic and social agenda of our region. Strijp-T as the center of the Innovation District is fantastic for acting as the 'hub' and making connections."

"Strijp-T is one of the collection points for our actions, such as collecting jeans for Kledingbank Eindhoven from 2 to 17 April. Through the Strijp-T community, the theme of CSR is further highlighted at various times and in various ways, inviting companies to become members of our association."

Who do you want us to invite next time to the party and why?

"At Prysmian Draka. As one of the larger companies here on the site, I am curious about how they activate their CSR mindset."